# Budget and targeting (https://notnoise.co/documentation/budget-targeting)

Set your ad budget and reach the right audience.

Your budget determines how many people see your ad. Targeting determines who sees it. Getting both right is key to a successful campaign.

## Setting your budget

Start small with $20-50 to test. Once you see results, scale up. A $100 campaign over 5 days often performs better than $100 spent in one day.

## How targeting works

We target fans of artists similar to you. Tell us 3-5 artists your fans also listen to, and we find people who follow them. The more specific, the better.

## Geographic targeting

By default, we target countries where streaming pays well (US, UK, Germany, Australia). You can adjust this based on your existing fanbase or touring plans.

## Campaign duration

We recommend 5-7 days minimum. This gives Meta time to optimize delivery and find people most likely to engage. Shorter campaigns often cost more per result.