# Glossary (https://notnoise.co/documentation/glossary)

Definitions of common music marketing terms.

Music marketing has its own language. Here are the terms you will encounter.

## Smart Link

A landing page that lets fans choose their preferred streaming platform. One link for all services.

## Pre-save

When fans save your unreleased track to their library. It automatically appears when you release.

## Tracking Pixel

A piece of code that tracks visitor behavior for ad platforms like Meta, TikTok, or Google.

## Click-through rate (CTR)

The percentage of visitors who click on your link. Higher CTR means your content is compelling.

## Curator

Someone who creates and manages playlists on streaming platforms. Getting on their playlist exposes you to their followers.

## Conversion

When someone takes a desired action, like clicking through to Spotify from your smart link or signing up for your email list.