About NotNoise
I kept watching great music go unheard.
So I built something about it.
Ezequiel de la Parra / Founder
It was 2009. I was making music as Los Jardines de Bruselas, producing beats, recording side projects, doing the thing. At the same time I was running Rocktails.tv, a music blog dedicated to discovering unknown artists and putting them in front of new ears. The golden age of music blogs. A single post could change someone's career overnight.
Being an artist and writing about artists at the same time gave me a perspective I never lost. I think of myself as a musician who happened to end up on the business side, not the other way around.
From there I spent a decade inside the music industry. I started running music programs at Red Bull in Argentina, moved to Chile for a bigger role, and ended up at the headquarters leading global music programs. Red Bull was incredible. A company that genuinely cared about music culture and gave artists real opportunities.
Then I moved to the streaming side. Artist marketing at Amazon Music. Then Spotify, where I was the Artist Partnerships Lead for the FC Barcelona partnership. The Rosalia x FC Barcelona shirt. The Rolling Stones on El Clasico. The GLOW program. A Cannes Lion. Big stages, big budgets, big names.
But inside those streaming platforms, the ones that were supposed to democratize music, nobody actually cared about independent music. The tools, the playlists, the marketing budgets, the partnerships. All of it flowed to artists who already had teams, budgets, and leverage. Everyone else was left to figure it out alone, with tools built for content creators, not musicians.
The artists I cared about were the ones making genuinely good work. They had no real way to promote their music without either spending money they didn't have or selling out to some growth hack that would do nothing for them long term.
That's the gap NotNoise fills.
What we actually built
NotNoise is a music marketing platform. Smart links, cross-platform analytics, playlist pitching, and advertising tools. Everything you need to promote a release, in one place.
It's better than the alternatives, it's cheaper, and it's easier to use. I don't say that as marketing copy. I say it because we built it specifically for independent artists and labels. Not for agencies. Not for content creators. Not as a side feature of some bigger platform that doesn't actually care whether you succeed.
Technology can make music promotion accessible for everyone. It was impossible a few years ago. It's not anymore. That's what drives us.
The team
We're three people. Me, Chanhee Bak (our lead developer), and Leo Robelin (marketing). 10,000 artists from all over the world trust us with their releases.
We're small on purpose. It keeps us fast, opinionated, and close to the people we build for. No committees, no feature bloat, no decisions by consensus. If something helps independent artists grow, we build it. If it doesn't, we don't.
What we'll never do
No fake fans. No bot streams. No growth hacks that inflate your numbers and do nothing for your career. No bullshit.
The music industry already has enough of that. We will never build anything that goes against independent artists and labels. That's not a value statement on a wall. It's the reason we exist.
If you're an independent artist or label and you want to spend less time guessing how promotion works and more time making music, that's exactly who we built this for.
No credit card required.