Ads Policy

How Ads works and your responsibilities as an advertiser

Last updated: November 13, 2026

This policy explains how Ads (formerly Smart Ads) works, what you're agreeing to when you launch a campaign, and your responsibilities as an advertiser.

1. What Ads Does

Ads helps you promote music on Facebook and Instagram. The steps below describe a managed campaign. Eligible own-account campaigns and Instagram post boosts use your connected Meta assets.

  1. You select a song from your existing Smart Links
  2. You set your budget and duration ($149 to $3,000 over 7 to 28 days)
  3. You create a video ad using our AI tools or by uploading your own
  4. We submit your ad to Meta (Facebook/Instagram's parent company) for review
  5. Your ad runs automatically once Meta approves it
  6. You track results in your NotNoise dashboard

We act as your agent, using Meta's official Marketing API to create and manage campaigns on your behalf.

2. Fee Structure

For a managed campaign, your total payment includes the NotNoise service fee and the ad budget. The fee depends on your plan:

Your planNotNoise feeGoes to Meta
Free tier20%80%
Pro tier15%85%
Max/Team tier10%90%

Example: If you set a $300 budget on the Free tier, $60 goes to NotNoise (platform fee) and $240 goes to Meta (actual ad spend).

The amount you set in the budget slider is the total you pay. There are no hidden fees for this managed campaign. For an own-account campaign or boost, NotNoise charges its service fee and Meta bills your ad spend directly. Review both amounts before purchase.

3. Your Obligations

By launching an Ads campaign, you confirm that:

Music Rights

  • You own or have proper licenses to the music you're promoting
  • You have the right to use any samples, features, or third-party content in your music
  • Your music doesn't infringe on anyone else's copyright, trademark, or other rights

Ad Content

  • Your ad creative (video, images, text) is truthful and not misleading
  • Your content complies with Meta's Advertising Policies
  • Your content doesn't contain prohibited material (see Section 7)
  • You have the right to use any images, footage, or text in your ad

Accurate Information

  • Your artist information is accurate and current
  • You're not impersonating another artist or person
  • Your landing page (Smart Link) contains legitimate content

4. Data We Share With Meta

When you launch a campaign, we share the following with Meta:

Campaign Information:

  • Campaign name (your artist name + song title)
  • Budget and duration
  • Target countries and interests (music genre, Spotify listeners, etc.)

Creative Assets:

  • Your ad video (uploaded to Meta's servers)
  • Ad copy text you provide or generate
  • Your Smart Link URL (where clicks go)
  • Album/cover art image

What We Don't Share:

  • Your email address or personal contact info
  • Your payment details (handled by Stripe, never reaches Meta)
  • Your NotNoise account data

5. Meta's Review Process

All ads must pass Meta's review before they can run. You should know:

  • Meta reviews every ad against their Advertising Policies before it goes live
  • Review usually takes under 24 hours, but can take longer
  • Meta may reject your ad for policy violations, even if we've accepted payment
  • Common rejection reasons include: copyright claims, misleading content, restricted content, or technical issues
  • Rejection is final unless you modify your ad to comply with their policies

We don't control Meta's review process and cannot guarantee your ad will be approved.

6. Results and Performance

No Guaranteed Results

We provide estimated results based on historical campaign data, but actual performance depends on many factors including:

  • Your creative quality and appeal
  • Your music's genre and target audience
  • Market competition at the time of your campaign
  • Meta's ad delivery optimization
  • Current ad costs in your target regions

The estimated link clicks and other estimates shown are projections, not guarantees. Your actual results may be higher or lower. Ad campaigns usually show first results within a day.

What We Track

We report metrics provided by Meta, including:

  • Impressions (how many times your ad was shown)
  • Reach (unique people who saw your ad)
  • Clicks (visits to your Smart Link)

Stream counts on Spotify and other platforms are not directly tracked by us and may take days or weeks to fully reflect in your streaming analytics.

7. Prohibited Content

You may not use Ads to promote content that:

Violates Music Industry Standards:

  • Music you don't have rights to distribute or promote
  • Covers or remixes without proper licensing
  • Music containing uncleared samples

Violates Meta's Policies:

  • Discriminatory content
  • Adult or sexually explicit content
  • Content promoting illegal activities
  • Misleading or false claims
  • Content that infringes intellectual property rights
  • Content promoting weapons, drugs, or other prohibited products
  • Spam or deceptive practices

Is Generally Prohibited:

  • Hate speech or content promoting violence
  • Content that harasses or bullies individuals
  • Misinformation about health, elections, or public safety
  • Content designed to shock or disturb

For a complete list of Meta's advertising restrictions, see Meta's Advertising Standards.

8. Payment and Refunds

Payment Processing

  • NotNoise processes its charges through Stripe
  • Meta bills ad spend directly for own-account campaigns
  • Review the charge details before confirming a campaign

Refund Policy

You can request a refund of the ad budget that has not been spent. Ad spend already used cannot be refunded. We provide proof of the amount spent and explain the remaining budget.

The NotNoise service fee is separate from ad spend and is not covered by this unspent-budget policy. If you run a campaign through your own Meta account, Meta bills ad spend directly; NotNoise cannot refund a Meta charge. Contact support if Meta rejects or stops a campaign so we can identify who holds any remaining funds.

Poor Performance: We don't offer refunds based on campaign performance. Advertising results vary, and we don't guarantee specific outcomes.

How to Request a Refund: Contact support@notnoise.co with your campaign ID, account email, and payment reference. See the Terms of Use for the full conditions and applicable consumer rights.

9. Campaign Management

Your Controls

  • You can pause or resume active campaigns from your dashboard
  • You can view real-time performance metrics
  • You cannot modify a campaign's budget or duration after launch

Our Rights

We reserve the right to:

  • Pause or terminate campaigns that violate this policy
  • Refuse service to users who repeatedly violate policies
  • Modify campaign delivery if we detect fraud or abuse
  • Cooperate with Meta if they investigate policy violations

10. Intellectual Property

Your Content

You retain all rights to your music and creative content. By using Ads, you grant NotNoise a limited license to:

  • Upload your content to Meta's servers
  • Display your content in our preview tools
  • Use your campaign data (anonymized) to improve our service

Our Content

The Ads interface, AI tools, and platform are owned by NotNoise. You may not copy, modify, or reverse engineer our service.

11. Limitation of Liability

To the maximum extent permitted by law:

  • We are not liable if Meta rejects your campaign
  • We are not liable for campaign underperformance
  • We are not liable for changes to Meta's platform, policies, or pricing
  • We are not liable for any indirect, incidental, or consequential damages
  • Our total liability is limited to the amount you paid for the specific campaign

12. Privacy

Your use of Ads is subject to our Privacy Policy. We process your data in accordance with GDPR and applicable privacy laws.

13. Changes to This Policy

We may update this policy to reflect changes in our service or legal requirements. We'll notify you of material changes by:

  • Updating the "Last updated" date
  • Posting a notice in your dashboard
  • Sending an email for significant changes

Continued use of Ads after changes constitutes acceptance of the updated policy.

14. Governing Law

This policy is governed by the laws of Spain. Any disputes shall be resolved in the courts of Spain.

15. Contact

Questions about this policy or an active campaign? Email support@notnoise.co. A person reads every message and answers within 24 hours on business days.


By launching an Ads campaign, you confirm that you have read, understood, and agree to this policy, our Terms of Use, and our Privacy Policy.