Links That Load in a Blink
Smart links got a serious speed boost on mobile, you can now run ads on playlist links, and new artists can sign up by just matching their Spotify profile.
Most fans open your links on a phone, inside an app's browser, on mobile data, with one thumb. We rebuilt our public pages for exactly that moment.
Key Features
A Serious Speed Boost for Your Links
Your smart link pages now load dramatically faster, especially on mobile. Audio previews start almost instantly. Every second a fan waits is a chance for them to scroll on, so this invisible change quietly gets you more listeners.
Run Ads on Playlist Links
Ads now works with playlist smart links. If you've built a playlist around your scene or your own catalog, you can grow it the same way you grow a single.
Sign Up With Your Spotify Profile
New artists can now start by searching their artist name. We match your Spotify profile and fill in the rest. Less typing, faster from "curious" to "my link is live".
Additional Improvements
- Spotify signals: Ads reports now connect your campaign to what happens on Spotify afterwards, so you see the real effect on streams and saves.
- Security improvements: We tightened how public pages can access data. Invisible to you, important to us.
What's Next
Something big is in the works. We've been building it for months. More very soon.