Tracking ad performance

Campaign dashboard

After your campaign launches, track performance from the Smart Ads section. Metrics update in real-time.

Key metrics

• Impressions - how many times your ad was shown
• Link clicks - how many people clicked through to your Smart Link
• People reached - unique people who saw your ad
• Estimated new streams - streams attributed to the campaign
• Cost per stream - your effective cost for each stream generated

What good looks like

• Cost per stream under $0.02 is strong
• Click-through rate above 1% means your creative is working
• If streams keep growing after the campaign ends, the algorithm picked up momentum

Optimizing future campaigns

• Run longer campaigns (21-28 days) to give the algorithm time to optimize
• Test different video creatives to find what resonates
• Focus budget on countries where you see the best engagement
• Run campaigns around releases when listener intent is highest