Tracking pixels

Supported pixels

• Meta (Facebook) Pixel: For Instagram and Facebook ad campaigns. Tracks conversions from Smart Ads or your own Meta campaigns.
• TikTok Pixel: For TikTok ad campaigns. Tracks visitors who came from TikTok ads.
• Google Analytics: For tracking traffic sources, geographic data, and visitor behavior across all your links.

How to add a pixel

1. Open any Smart Link in the editor (click Edit on the link).
2. Scroll to the Tracking Pixels section and expand it.
3. Paste your Pixel ID for each platform you want to track.
4. Click Save Changes.

The pixel fires immediately for all visitors to that link. No code to write, no tags to configure.

Where to find your Pixel ID

Meta Pixel

Go to Meta Events Manager (business.facebook.com/events_manager). Your Pixel ID is a 15-16 digit number shown at the top of your pixel page.

TikTok Pixel

Go to TikTok Ads Manager > Assets > Events. Your Pixel ID is shown in the pixel details.

Google Analytics

Use your Measurement ID (starts with G-) from Google Analytics 4. Find it in Admin > Data Streams > your web stream.

Why use pixels?

Measure real conversions

Without a pixel, you see that your ad got 500 clicks. With a pixel, you see that 300 of those clicks actually reached your Smart Link and 200 chose Spotify. That's the difference between guessing and knowing.

Build retargeting audiences

A pixel creates an audience of everyone who visited your Smart Link. You can then run ads specifically targeting those people: they already showed interest in your music but might not have streamed yet. Retargeting audiences typically convert at a much higher rate than cold audiences.

Compare ad creatives

If you run multiple ad variations, pixels show which creative drives the most Smart Link visits. This tells you which visual, hook, or message resonates with your audience.

Tips

• Add your pixel before launching an ad campaign. If the pixel isn't on your link when the campaign starts, you'll miss the early conversion data. Set it up first.
• One pixel per platform is enough. You don't need separate pixels for each link. The same Meta Pixel ID works across all your Smart Links.
• Use Google Analytics even if you're not running ads. It shows you where your traffic comes from (Instagram, TikTok, X, direct) and which countries your visitors are in. Free insight with zero ad spend.

Plan requirements

Tracking pixels are available on Max and Team plans.

See Plans and pricing for a full comparison.