Glossary

A

A&R (Artists and Repertoire): The team or person responsible for discovering and developing artists. At NotNoise, the A&R team handles playlist pitching.

C

CPC (Cost Per Click): How much you pay for each click on your ad.

CPStream (Cost Per Stream): How much you effectively pay for each stream generated by a campaign. A key metric for Smart Ads performance.

D

DSP (Digital Service Provider): Streaming platforms like Spotify, Apple Music, YouTube Music, etc.

E

Editorial playlist: A playlist curated by the streaming platform's own team (e.g., Spotify's New Music Friday). These are the most valuable playlists for exposure.

M

Monthly listeners: The number of unique listeners who played your music in the last 28 days. Spotify's primary audience metric.

P

Pre-save: A feature that lets fans save an upcoming release to their library before it drops. On release day, it appears automatically.

Popularity score: Spotify's 0-100 rating of how popular a track or artist is right now. Based on recent stream velocity, not total streams.

R

Reach: The total number of unique people who saw your ad or the total followers of playlists your track appears on.

S

Smart Link: A single URL that routes listeners to their preferred streaming platform.

Streams: Individual plays of your music. One person listening to your track once = one stream.

T

Tracking pixel: A code snippet that tracks visitor behavior on your Smart Link page. Used to measure ad conversions and build retargeting audiences.

U

UGC (User-Generated Content): Content created by fans using your music. Most commonly TikTok videos and YouTube Shorts.